Hi, I’m Mathew Siecker
A curious Brand Designer with over twenty years of experience. My specialties include crafting brand identities, building cohesive brands systems and elevating every interaction with your brand.
So Delicious
So Delicious is a plant-based food brand built on the belief that eating better should never mean sacrificing taste. Every product is crafted with bold, crave-worthy flavors and wholesome, high-quality ingredients. From rich, savory mains to fresh, vibrant snacks, we deliver meals that are as exciting as they are nourishing—proving that plant-based eating can satisfy both your cravings and your lifestyle.
At So Delicious, I had the opportunity to shape the brand’s creative heartbeat—leading design and vision across everything from packaging to campaigns. Each launch was a chance to tell a bigger story, weaving together photography, illustration, and copy into a vibrant world that felt fresh, bold, and unmistakably So Delicious. By bringing together diverse creative partners, I helped transform ideas into experiences that not only stood out on shelves but sparked genuine connection with consumers.
Plant-based cheese is often seen as a barrier, not a craving. That’s why we set out to make So Delicious cheese irresistible. With the insight that shoppers don’t always know how to use it, we created packaging that not only tempts the taste buds but also shows exactly how to enjoy it. A flavorful win!
These moodboards showcase the magic of our system—revealing how every product finds its perfect place within the brand world.
Boldly show So Delicious' magical transformation of mindful ingredients into a mind-blowing experience.
Bring in new PBB consumers by showing them that dairylike is possible in the plant-based world.
Drive breakthrough with enticing, mouthwatering visuals.
Play up taste benefit as rich and creamy as a crisp, refreshing glass of milk.
This wasn’t just another yogurt launch—it was a first-of-its-kind in the plant-based aisle. We started with our beloved yogurt base, then added a delicious flavor surprise with ingredients you can mix right in. That’s how Pairings was born: a sub-brand designed to celebrate the magic of two flavors coming together. Think Key Lime Crumble or Salted Caramel Crunch—flavor combos that feel like the perfect match.
Extending our oatmilk ice cream line came with a unique challenge: building excitement before the product ever hit shelves. To spark buzz, we created mock packaging that allowed us to photograph the actual product in advance. The result was a library of irresistible, mouthwatering imagery that teased consumers with what was to come—flavors as indulgent as S’mores and Chocolate Salted Caramel.
International Delight
International Delight is a creamer brand created for those who want more from their daily pour. We blend rich, indulgent flavor with smooth, creamy texture to transform every cup into an experience. Crafted with quality ingredients and bold taste, our creamers make your morning ritual something to savor.
The Willy Wonka partnership is a strong example of our design system in action. For this collaboration, we allowed the brand a full takeover of the ID pack, while our core design elements grounded the look and feel. The result is a seamless balance—our system providing consistency, and the partner brand showcasing its unique flavor and personality.
Built from the same design system as Creamer, International Delight Iced Coffee shines with an elevated flavor ribbon, hand-crafted typography, and a 360° pack that captures the spirit of flavor, fun, and iced coffee bliss.
Horizon Milk
Horizon is a dairy milk brand that celebrates big flavor and everyday moments. Sourced from quality farms and crafted for rich, creamy taste, our milk delivers more than nourishment—it delivers an experience. From the first pour to the last sip, it’s flavor you can feel and freshness you can trust.
